The stock has struggled under the weight of declining subscriber growth, gaining 5% in the past year as the S&P 500 index Netflix shares received a warm response to news of the higher consumer prices, jumping from around $515 a share to more than $530 at noon Pacific time, when Reuters published the news shares closed at $525.69, a 1.3% gain on the day. The streaming service is scheduled to report fourth-quarter earnings on Thursday, Jan. Netflix executives’ forecast for the holiday quarter called for 8.5 million net new subscribers, but some analysts believe that projection was too optimistic. The company has been leaning on international markets for growth, even slashing prices in India, where competition with Inc. In the full year after that explosion, from mid-2020 to mid-2021, Netflix attracted fewer than 17 million net new subscribers and fewer than 1 million on a net basis in North America. That increase happened just as subscriber growth began to slow down for Netflix, after the company added more than 25.8 million net new subscribers in the first half of 2020, when the pandemic first struck and led to a wave of shelter-in-place orders.įor more: Your streaming subscriptions reshaped Disney and turbocharged Netflix - now comes making more money off you Netflix previously raised prices in October 2020, pushing the standard plan from $12.99 to $13.99 and the premium plan, which allows for up to four concurrent streams, to $17.99 from $15.99. The company, which spent $17 billion on programming in 2021, has not disclosed how much it intends to spend this year. “We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options,” a Netflix spokesperson said in a statement.
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